AdvancEDU

A Psychology Professor at the East Stroudsburg University was looking to have a logo designed for a research clinic that they were creating a proposal for. The professor had come to New Mind Design, a student run agency, which I was doing an internship with. I was selected by the art director of New Mind to design the logo. The client had wanted the logo to have either a watercolor feel or something more nature themed.

This is the final design chosen by the client for the "AdvancEDU" research clinic.

Down below is my process that led to the final design

Sketches 1

Sketches 2

Sketches for logo ideas

These were the first set of drafts. After discussing with design agency's Art Director we eventually chose 2 designs that we thought were the best to move forward with. However we ended up scraping those two designs.

Idea 1

Idea 5

Idea 6

Here is the next set of drafts. The ideas from the first round of drafts were tossed and new designs were created. After discussing with my Professor, we decided to show the client the first and last designs. The client ended up choosing the 1st logo design. This design was changed a tad, with the gradient becoming lighter for the final logo.

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